Justin Adams

Justin has spent 25 years championing innovation and sustainability in both the private and public sectors to address the climate challenge. For the last decade he has focused on accelerating Nature Based Solutions (NBS) to create rural jobs, reverse biodiversity loss and climate breakdown. He joined The World Economic Forum at the end of 2018 to lead the TFA which is the leading public private partnership focused on reducing commodity-driven deforestation. He launched the Trillion Trees Platform 1t.org at Davos 2020 to build a global movement for ecosystem restoration and is also now exploring how to unlock carbon finance to accelerate NBS deployment.