Media workshop: “Sharing knowledge on REDD+ progress and the way forward on Vietnam”

26 - 29 Sep 2018, Unnamed Venue

Background
Vietnam, after years of deforestation caused by illegal logging, land clearing and conflict, concerted forest conservation efforts in the 1990s and has increased its forest cover.

Since 1992, Vietnam has emphasized forest protection and development, both through its laws and national government programs. Vietnam is also the first country globally to advance REDD+ implementation, where policies and measures in a national REDD+ strategy are demonstrated on the ground.

REDD+ (reducing emissions from deforestation and forest degradation) is a framework, which aims to enhance global efforts to address climate change by providing incentives for developing countries to reduce greenhouse gas emissions from the forest sector.

The Center for International Forestry Research (CIFOR) study entitled The context of REDD+ in Vietnam: Drivers, agents and institutions shows that forest cover in Vietnam is increasing, but with declining forest quality. This raises questions as to whether Vietnam will be able to benefit from REDD+ and the carbon market in the long run. Second, in contrast to other countries, REDD+ is a potential source of income in Vietnam that can contribute both to the national payments for environmental services (PES) program and to the national poverty reduction strategy. This presents an interesting case of how REDD+ can potentially contribute to domestic policies, revenue and trade-offs, if required. Third, the country’s strong leadership and the fact that the state manages all land can be used to examine how REDD+ might work in an authoritarian system of governance.

A revision to the new Law on Forestry (the Law) (composed of 108 articles arranged in 12 chapters) focuses on forest formation, with provisions ranging from forest management to forest development. The Law has the possibility to establish a stronger foundation to ensure the implementation of REDD+ is carried out in the country in an effective and equitable way.

This revision not only contains the institutionalization of PES but also includes forest carbon sequestration and preservation; reduction of greenhouse gas emissions from deforestation and forest degradation; sustainable forest management; and green growth.
Also, for the first time, the Vietnamese government has formally recognized customary tenure as a legal entity. This recognition includes forest land and shifting cultivation areas, and highlights some of the challenges faced by ethnic minorities and local communities in getting customary land and forest tenure rights.

Objectives

  • To share the latest CIFOR Global Comparative Study on REDD+ research with government communications officers, senior editors and environment journalists
  • To inform government communications officers, senior editors and environment journalists of the latest policies developments of REDD+ in Vietnam including benefit-sharing schemes
  • To learn how to make a stronger foundation and connections between the Law and REDD+ implementation in the country
  • To provide journalists with story ideas and pitches from the scientific presentations and field trip
  • To help government communications officer disseminate the latest REDD+ information by providing a communications workshop, which will include an overview of how to craft a message and disseminate it to the media and the public. It will also cover the tools currently used to convey this information.

Agenda

Date/Time
Activities
 
DAY 1 – HIGH LEVEL EDITORS’ MEETING
26 Sep 2018
VTV headquarters, Hanoi
09:30-10:00
Opening speeches:
1. CIFOR
2. Ministry of Agriculture and Rural Development (MARD)
3. Vietnam National Television (VTV)
10:00-10:30
REDD in Context (CIFOR)
10:30-10:45
Coffee break
10:45-11:15
What’s next for REDD+ in Vietnam
Where are we now, where did we begin?
Remarks by Madame Nguyen Thi Thu Thuy (UN-REDD)
11:15-11:45
Discussion
Editors to discuss challenges, constraints and other problems covering REDD+ in Vietnam
11:45-12:30
Telling a story with science
How to communicate complex science ideas to broader audiences (CIFOR)
12:30-13:30
Lunch, networking
14:00-20:00
Travel to Bac Kan with journalists and government officials
 
 
 
DAY 2 – GOVERNMENT COMMUNICATIONS OFFICIALS
27 Sep 2018
Ba Be Ecolodge, Bac Kan
09:30-10:00
Introduction to the day
10:00-10:45
Presentation skills (PIC: Jeremy)
Goal/impact: to cover the basics of public presentations

  • Preparation
  • Visuals
  • Public speaking
10:45-11:00
Coffee break
11:00-12:00
Press release writing (PIC: Christi)
Goal/impact: to learn press release writing

  • How press releases differ from stories
  • Press release format
  • Media advisories/embargoed items
  • Writing exercises
12:00-13:00
Lunch
13:00-13:30
Engagement with journalists (PIC: Jeremy)
Goal/impact: Learning ways to connect with different journalist

  • Best practices to attract journalists to write your news
  • Information journalists need
  • Journalism ethics
  • Media gatherings
  • Building contacts
13:30-14:30
Visual storytelling – REDD+ (PIC: Leona)
Goal/impact: See different examples of visual scientific reporting

  • Introduction to short video
  • Examples of short videos, overview of what works and what doesn’t
  • REDD+ storytelling
  • Q&A
14:30-15:00
Coffee break
15:00-15:45
How to run a webinar (PIC: Charlie)
Goal/impact: To introduce the basics of producing a webinar

  • Before the webinar: preparation, promotion, concept
  • During the webinar: audience participation
  • After the webinar: gathering feedback
15:45-16:30
Basics of professional social media (PIC: Christi)
Goal/impact: To familiarize government communications officials with social media tools they can use as official channels

  • Basics of social media (FB, Twitter, LinkedIn, Instagram)
  • Examples of what works, what doesn’t
  • How to write for each social media channels
  • Social media planning/content calendar
  • Data and analysis
16:30-17:00
Work on press releases to be givent to journalists
 
 
 
DAY 2 – JOURNALISTS
27 Sep 2018
Ba Be Ecolodge, Bac Kan
09:15-09:30
Introduction to the day
09:30-10:45
MARD presentation
10:45-11:00
Coffee break
11:00-12:00
CIFOR presentation
12:00-13:00
Lunch
13:30-13:30
CIFOR presentationcont.
13:30-14:00
Presentation
Linking the ethnic minorities to the private sector to scale up rural development in Vietnam (traditional herbal medicine in Bac Kan and Lao Cai provice) (UN-REDD)
14:00-14:30
Presentation
Private sector behavioral change and sector-specific transformation (UN-REDD)
14:30-15:00
Coffee break
15:00-16:00
Visual storytelling – REDD+ (PIC: Leona)

  • Introduction to short video
  • Examples of short videos, overview of what works and what doesn’t
  • REDD+ storytelling
  • Q&A
 
 
 
DAY 3 – JOURNALISTS & GOVERNMENT COMMUNICATIONS OFFICIALS
28 Sep 2018
Ba Be Ecolodge, Bac Kan
09:30-10:00
VTV presentation
10:00-10:30
Coffee break
11:00-12:00
Journalists & Comms Officials
How can journalists, the government and CIFOR work together better to produce more and better environmental stories?
12:00-13:00
Lunch
13:00-14:00
Journalists & Comms Officials
How can journalists, the government and CIFOR work together better to produce more and better environmental stories? Cont.
14:00-15:30
Journalists & Comms Officials
Share thoughts on press releases

  • What’s useful, what’s not
  • Things that attract journalists