Publication By Author : Dharmmesta, B.S.

Analyzing consumer participation in boycott movement using the analytical hierarchy process: Indonesia context

Analyzing consumer participation in boycott movement using the analytical hierarchy process: Indonesia context

Publication Year : 2018

Analyzing consumer participation in boycott movement using the analytical hierarchy process: Indonesia context

Publication Year : 2018

Purposes This study aims to investigate what consumer’s preference, as group members, to participate in boycott movement in Indonesia. Design/methodology/approach

Authors: Hendarto, K.A.; Dharmmesta, B.S.; Purwanto, B.M.; Moeliono, M.

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