Public-Private Partnership (PPP) initiatives are imperative in promoting the importance of rainforest conservation, economic diversification and sustainable development in the Asia-Pacific region. This was highlighted during the second Asia-Pacific Rainforest Summit (ASPR), which Dr. Peter Holmgren, Director General of the Center for International Forestry Research (CIFOR), considered a success. The summit, which was held at the International Convention Centre, Berakas, was attended by delegations from seven countries in the Asia-Pacific region as well as representatives from local and foreign public and private sectors.