In Indonesia, the use of fire by communities and other actors on the ground is still taking place regardless of government "zero burning" programs and campaigns at national and sub-national levels. One of the underlying causes of not respecting the "zero burning" programs are traditional land burning practices that communities all over Indonesia use to prepare lands for new planting seasons. The use of fire happens not only because of a lack of understanding regarding the dangers of fire and haze for the environment and people, but also simply because it is much cheaper to clear the land by using fire compared to any other land clearing tools. The Integrated Forestry and Farming System (IFFS or Desa Makmur Peduli Api - DMPA) was launched by Asia Pulp and Paper (APP) in December 2015 during COP 15 in Paris. The DMPA is increasingly recognized as an effort by the private sector to prevent fire and improve community livelihoods. ICRAF and CIFOR collaborated with APP (Phase 1) in 2018 to develop a typology of DMPA villages inside APP tree plantation concessions, develop standards for good DMPA and a policy to scale up DMPA. This project continues that work in a Phase 2 in 2019-2020, the work focuses on business model development for representative DMPA villages in Riau.