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Many experts have predicted the end of US dominance of world markets following the current business cycle. Needless to say, this will have strategic significance for the businesses at large as well as for those responsible for country management. The basic objective of the conference would then be to expose the participants to the challenges that lie ahead as a result of the shift in the purchasing power of countries in the east and the west. This could best be achieved by bringing together experts from various fields-academics and professionals- to discuss and evaluate the options opening up on a common platform namely, the conference proposed. It is expected that at the end of this exercise, the participants would be in a position to develop actionable strategies to put their organisations on a higher gradient of growth.
