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Consultant – Content Marketer

Reference number: 2204
Job status: Inactive
Job category: Consultancy
Duty station: Home-based
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CIFOR-ICRAF
The Center for International Forestry Research (CIFOR) and World Agroforestry (ICRAF) envision a more equitable world where trees in all landscapes, from drylands to the humid tropics, enhance the environment and well-being for all. CIFOR and ICRAF are non-profit science institutions that build and apply evidence to today’s most pressing challenges, including energy insecurity and the climate and biodiversity crises. Over a combined total of 65 years, we have built vast knowledge on forests and trees outside of forests in agricultural landscapes (agroforestry). Using a multidisciplinary approach, we seek to improve lives and to protect and restore ecosystems. Our work focuses on innovative research, partnering for impact, and engaging with stakeholders on policies and practices to benefit people and the planet. Founded in 1993 and 1978, CIFOR and ICRAF are members of CGIAR, a global research partnership for a food secure future dedicated to reducing poverty, enhancing food and nutrition security, and improving natural resources.

CIFOR-ICRAF is looking for a

Consultant – Content Marketer

Overview

The Global Landscapes Forum (GLF) is the world’s largest knowledge-led platform on integrated land use, dedicated to achieving the Sustainable Development Goals and Paris Climate Agreement. The Forum takes a holistic approach to facilitate sustainable landscapes that are productive, prosperous, equitable and resilient, looking at five cohesive themes: food and livelihoods, landscape restoration, rights, finance and measuring progress. It is led by the Center for International Forestry Research (CIFOR), in collaboration with its co-founders UNEP and the World Bank, as well as Charter Members.

Duties and responsibilities

The GLF Content Marketer works on the GLF communications and digital teams, and is responsible for marketing existing and future content strategically so as to increase reach, paid and organic traffic, and overall audience engagement to help further GLF’s mission.

 

Under the supervision of the GLF Communications Coordinator, the Consultant will perform following tasks:

  • Plan, oversee and report on content and inbound marketing
  • Leverage existing GLF and CIFOR-ICRAF content
  • Content planning with the Landscape News, Landscape Academy, GLF Knowledge team and partners, on specific or cross-department content
  • Optimize content type for specific channels and to increase shareability
  • Work with web team on content website architecture and interactive content
  • Increase distribution through all GLF channels and SEO/link building
  • Leverage content for website retention: gated content, etc.
  • Oversee on-site SEO with web team
  • Lead off-site SEO in order to increase organic traffic
  • Conduct tactical link-building outreach
  • Marketing and web copy review

Education, knowledge and experience

  • University degree in a related discipline (communications, marketing, etc.)
  • Proven track record in successful content marketing activities
  • Fluency in English is essential, proficiency in other languages (French, Spanish) is an advantage
  • Proven track record as marketing and web copywriter or editor
  • Demonstrated familiarity with online marketing tools and its rapidly evolving terminology
  • Willingness to travel internationally for work for long periods (from 1–3 months)

Personal attributes and competencies

  • Demonstrated interest and experience in the strategic and innovative use of inbound marketing efforts
  • Ability to excel in a fast-paced, deadline-oriented environment

Terms and conditions

  • This is a consultancy position
  • Period of the consultancy is expected to be March 2022 – January 2023
  • Work locations: Indonesia or remotely in either European or Asian time zone To apply, please visit our career site at: http://www.cifor.org/careers To learn more about CIFOR-ICRAF, please visit our websites at: https://www.cifor.org and www.worldagroforestry.org CIFOR-ICRAF is an equal opportunity employer. Staff diversity contributes to excellence.

Application process

The application deadline is 27 Mar-2022
We will acknowledge all applications, but will contact only short-listed candidates.


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