“Love, reason and power” needed to deliver sustainable landscapes

In his keynote address to the Global Landscape Forum on investment in London, James Cameron, Chairman of the Overseas Development Institute and an investor in sustainable farming in Tanzania himself, said the facts – “reason” – were not enough to achieve transformative change in land use. Language that resonates with all stakholders – “love” – and ways to make it heard – “power” – are just as important, he says.